With tons of celebrities doing their own Fashion Nova shopping-and at consumer-friendly prices-the retailer has skyrocketed into one of the most popular trendy clothing sites.ĭespite its popularity and social media appeal, how do you know if Fashion Nova shopping is worth it? Could Fashion Nova become one of your favorite trendy clothing sites?
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One of the most talked-about trendy clothing sites, Fashion Nova, has uniquely chosen to build their brand primarily through their Instagram feed.Įndorsed by “influencer” celebrities like Kylie Jenner and Cardi B.-and even big-time stars like Nicki Minaj and Dascha Polanco-Fashion Nova is dominating social media feeds left and right.Īccording to the founder and CEO, Richard Saghian, the company works with anywhere between 3,000-5,000 influencers to build their brand-some of which are reportedly compensated with free clothing or up to $2,000. With the advent of social media, fashion lovers and beauty bloggers have ample opportunities to discover and dive into new trends. Lee said she couldn’t comment on whether that action has progressed in any way, but urged consumers to make a report to the FTC if they notice something about a company that seems fishy.Intro: Is Fashion Nova Shopping Worth It? In a January press release, the FTC also announced that it had sent letters to 10 companies that offer review management services warning them about avoiding the collection or publication of negative reviews.
“They can also start from referrals we receive from self-regulatory organizations or complaints from consumers, consumer advocacy groups or competitors.” “ can start from our own monitoring of the marketplace or from something that we see or hear in the news,” she says.
It also creates an unfairness issue for the online commerce market as a whole if “some companies are being honest and transparent about their reviews and others are doing things to hide or withhold negative reviews,” Lee says.Īlthough she couldn’t comment on how the FTC became aware of this particular case, Lee says the agency generally has a number of ways of discovering information that can lead to an investigation. “So when a company withholds negative reviews or does something to hide those negative reviews, it deprives consumers of the opinions of other purchasers.” “When consumers see a review section on a website, they assume that all reviews are posted,” she says. That issue was remedied several years ago and all previously unpublished reviews have now been posted to the extent they are actually about the product they were submitted for and do not contain profanity, do not contain threatening language and comply with other reasonable terms.”Įmploying unfair or deceptive practices that violate the FTC Act in the manner alleged in this case can harm consumers who have come to look at reviews as a source of honest feedback from their peers, says Lee. “At one point in time, the company inadvertently failed to complete this process given certain resource constraints during a period of rapid growth. “Those that were not autopublished were filtered and could be individually reviewed and manually released,” the spokesperson said. The spokesperson went on to say that the issue was caused by Fashion Nova’s reliance on a third-party platform that offered an option to “autopublish” various star ratings in a drop-down menu. In a statement emailed to TIME, a Fashion Nova spokesperson contended that the FTC allegations were “inaccurate and deceptive” and that the company was “highly confident that it would have won in court and only agreed to settle the case to avoid the distraction and legal fees that it would incur in litigation.”
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